From Hailey Bieber's Rhode to Selena Gomez's Rare Beauty, 6 famous celebrity beauty brands from across the world

Beauty is one of the most popular ways of self-expression and who better than celebrities themselves to understand that? That might be the reason so many of them invest in beauty. From skincare to makeup to haircare, celebrities are in every part of the beauty stratosphere. Stars such as Rihanna, Katrina Kaif, Priyanka Chopra, Hailey Bieber and Selena Gomez have been the faces of celebrity beauty brands for a long time, in one way or the other. Hailey Bieber's Rhode Beauty made news just today as it has been acquired for a whopping $1 billion by e.l.f. cosmetics, which is the retailer’s largest acquisition to date.

From being the faces of luxury labels to starting their own brands good enough to put up a tough fight, these celebrities have revolutionised the world of beauty with their brands; most of which were cultivated out of their own unique experiences. There are a plethora of celebrity beauty brands in the market, but we are here to talk about only the best ones that are worth investing your time and money in. Scroll below to find the celebrity beauty brands that are expertly formulated, packaged with care and brought to you by international celebrities from across the world.

1. Fenty Beauty by Rihanna 

Rihanna's Fenty Beauty is to inclusivity in the way that salt is to food. The world of beauty previously had a problem with inclusivity. Foundations for darker skin tones were difficult to find. Most mainstream beauty brands, with few exceptions like MAC, didn't bother with them. Enter Rihanna with Fenty Beauty, that promised 'beauty for all' with its 50 shades of foundation which are suited to a wider audience. Apart from these glorious foundations, the brand is best known for their contour sticks, cream blushes, Diamond Bomb highlighters, Invisimatte setting powder and lip glosses.

2. Kay Beauty by Katrina Kaif 

Perhaps the closest Indian alternative to Fenty Beauty in the country is Kay Beauty. While the Indian beauty market is saturated with products, only a few have formulated ones that are high in quality and suit South Asian skin tones and climatic conditions. Katrina Kaif's Kay Beauty caters to those with brown skin. The brand has been around since 2019 and quickly made a big name for itself. Sleekly-packaged and expertly-formulated, the products are some of the best ones in the Indian market till date. From lip oils to eyeshadow palettes to crème lipsticks, the brand has catapulted itself as one of the biggest beauty names in the country today.

3. Anomaly by Priyanka Chopra 

No matter how flawless your skin looks or how spot-on your makeup is, a bad hair day could ruin it all. A good range of haircare products is required here; which is something that former Miss World Priyanka Chopra understood. Her haircare brand Anomaly focuses on making good and clean haircare accessible at an affordable price point. With shampoos, conditioners and leave-in treatments, the brand is available in India and the USA.

4. Rhode by Hailey Bieber 

While the products here are great, the marketing here is greater. Pop-ups, unique marketing tricks, trendy flavours – Rhode has got it all. But most importantly, they have Hailey Bieber, who markets the products herself. Ex-model and wife of everyone's childhood favourite star – Justin Bieber; Hailey Bieber is adept at making anything and everything she wears, go viral. From ballet flats to makeup looks, she is the It-girl that Gen Z looks up to. So naturally, when she launched her own line of skincare and makeup, it went viral overnight. Rhode's Glaze Milk, Rhode Lip Peptide, and Pocket Blushes have been popular over the world. Rhode has now made significant progress as they have been acquired for $1 billion by e.l.f. cosmetics, which is the budget cosmetics retailer’s largest acquisition to date.

5. Lovechild by Masaba by Masaba Gupta 

After leaving her mark with her fashion designs, Masaba Gupta launched a beauty line that was equally amazing. Lipsticks, serums, nail colours and more come in quirky packaging and are tailor-made for brown skin. Slowly yet steadily, Masaba has been expanding her beauty line with high-quality, affordable product launches that consumers would like to spend their hard-earned money on, all under her beauty label, Lovechild by Masaba. 

6. Rare Beauty by Selena Gomez 

After being diagnosed with the autoimmune disease, lupus, Selena Gomez understood the need for easy, effortless everyday products. She challenged the norm with Rare Beauty's packaging, making the products easy to use, hold and apply; thus accessible for even users with disabilities. While her thoughtfulness with packaging is worth applauding, the formulas itself are the real heroes. The Soft Pinch Blush went viral overnight thanks to its deep pigment, making one tube of blush enough for years at a time. It's no wonder that Selena's beauty brand, which was valued at $2 billion in 2024, has amassed the kind of loyalty it has found today.

Edited by Dayle Pereira