Huda Beauty is now a fully independent beauty brand

It's a momentous time to be Huda Kattan as her eponymous, globally renowned beauty brand Huda Beauty, has reclaimed full ownership as an independent brand. In 2017, TSG Consumer acquired a minority stake in the company. Now, in 2025, Huda Kattan, the Founder and Co-CEO of Huda Beauty, has officially bought back her equity, regaining full control of the brand. With this move, Huda Beauty is now a fully independent company, becoming one of the rare founder-fully-owned brands in the beauty space. 

“Taking back full ownership of Huda Beauty is a very important moment for me,” said Huda Kattan. “It says that while many of us dreamers have visions that we are told are too big or not possible to do alone, in actuality, you have all the power you need to change the world yourself! This brand was built on passion, creativity, and a desire to challenge the beauty industry. As we step into this new chapter, I’m more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way.”

Since its inception, Huda Beauty has revolutionized the beauty space, blending artistry with innovation to create a brand that resonates globally. With Huda Kattan now at the helm as the sole owner, and her husband, Christopher Goncalo, serving alongside her as Co-CEO, and her sister, Alya Kattan leading their Social Strategy, the company looks forward to an exciting future of bold product launches, deeper community engagement, and continued industry disruption.

That same passion inspired the launch of her beauty blog in 2010, which quickly became one of the top beauty blogs in the world. In 2013, with a $6,000 loan from her sister, Alya Kattan, Huda launched a range of viral false eyelashes exclusively at Sephora in The Dubai Mall (currently the #1 Sephora globally), while launching her namesake brand, Huda Beauty. 

Over the years, Huda has been on a mission to challenge industry conventions and bring the brand’s ‘Beauty is SelfMade’ vision to life. Under her leadership, the company is focusing heavily on innovation and inclusivity and has stopped the use of filters and photoshop on their social media platforms.

Their focus has been towards advocating for authenticity and transparency on social media, helping to set the standard for what’s real in beauty today. Often referred to as the internet’s "big beauty sister," Huda's Instagram account is the most-followed beauty brand on the platform, boasting nearly 57 million followers. Her YouTube channel has accumulated more than 4.1 million subscribers, while her TikTok audience has grown to 10.7 million. Regularly, using her platforms to engage and involve her community, Huda continues to create one-of-a-kind beauty tutorials, viral tips and products, new beauty trends and spotlight other content creators, giving a voice to the broader beauty community.

Under her leadership, Huda Beauty has become a global powerhouse, receiving numerous accolades and awards, including the Allure Best of Beauty Award, Glamour Beauty Award, and Cosmopolitan Beauty Award.