
For years, Bollywood stars expanded their influence through brand endorsements. Today, many leading actresses are doing something far more powerful. They are building businesses of their own. From beauty and wellness to fashion and lifestyle, these women are turning their personal values and creative instincts into brands that connect with modern consumers. What started as passion projects are now growing ventures with real presence in the market. Here are some of the Bollywood women who are successfully stepping into the role of entrepreneur.
(Also Read: The favourite scents of Bollywood’s biggest stars, from Shah Rukh Khan to Deepika Padukone)
Alia Bhatt launched Ed-a-Mamma with a simple but thoughtful idea: comfortable, planet friendly clothing for children. Built around natural fabrics and playful designs, the brand encourages sustainability from an early age. In a short span of time, Ed-a-Mamma has grown from a niche kidswear label into a widely recognised lifestyle brand with a strong retail presence.
When Katrina Kaif introduced Kay Beauty, the goal was clear: makeup designed for Indian skin tones and everyday conditions. The brand quickly resonated with consumers looking for inclusive and high quality beauty products. Today, Kay Beauty is one of the most successful celebrity beauty brands in India.
Kriti Sanon entered the skincare market with Hyphen, a brand that focuses on simple routines and ingredient driven formulations. The idea is to make skincare straightforward and accessible, especially for younger audiences navigating an overwhelming beauty market.
For Rashmika Mandanna, entrepreneurship came in the form of Dear Diary, a brand centred around everyday self care. Built around fragrances, Dear Diary speaks to a generation that sees beauty rituals as personal and expressive.
(Also Read: The nighttime skincare ritual which "might actually be working" for Samantha Ruth Prabhu and more)
Samantha Ruth Prabhu co-founded Secret Alchemist, described as India’s first aromatherapy-led clean perfumery. The brand blends the science of aromatherapy with modern fragrance making, creating ingredient-led perfumes crafted with essential oils and transparent formulations.
Jewellery brand Palmonas reflects Shraddha Kapoor’s understated style. The label focuses on demi fine jewellery that sits between fashion accessories and fine jewellery, offering elegant pieces that can be worn every day.
Sonakshi Sinha has launched two ventures that reflect different aspects of modern life. SOEZI offers quick and convenient press on nails for beauty lovers, while EziMom focuses on creating a supportive community and resources for new mothers.
Bhumi Pednekar co-founded Back Bay Life, a premium natural mineral water brand positioned in the luxury beverage space. Sourced from protected springs, the brand focuses on purity, clean design and conscious consumption. With Back Bay Life, Pednekar steps into the growing premium hydration market, where bottled water is increasingly seen as a lifestyle product.
For Rhea Chakraborty, fashion became a form of self expression through Chapter 2. The brand celebrates reinvention and individuality through relaxed silhouettes and expressive designs.
(Also Read: HELLO! India decodes Alia Bhatt's fresh makeup looks from spring day to night)