6 homegrown labels perfect for women who think outside the box

The modern Indian woman lives a multi-faceted life. She is going against the grain and living life by her rules. She is unstoppable. Obviously, she is dressing the part too. With the growing influence of international runways taking over the Indian fashion landscape, women aren't shy to experiment with styles and silhouettes. Thankfully for women in this spectrum, there are Indian labels that understand these requirements and deliver to the modern woman what it means to stand out in style. 

These Indian labels are breaking the mould of what the Indian woman's dress code stood for and rewriting the narrative confidently and with brutal honesty. So, take it or leave it, but if you're a woman who identifies as a trendsetter, there's no going back from these Indian labels with an edge. 

6 FASHION LABELS FOR THE NON-CONFORMING STYLISH WOMAN

1. Label Jenn: 

Founded by Jinita Sheth in 2020, Label Jenn is focused on creating edgy Western wear silhouettes for women who celebrate their individuality. The sophisticated pieces blend contemporary trends with classic styles to create trendsetting pieces as unique as you. 

2. Qua

If you've seen Bollywood celebrities revel in sharp pantsuits and structured co-ord sets, you've probably seen them in Qua's "modern classics". Named after the Arabic word for power, Qua is committed to designing collections that redefine the power and individuality that each woman uniquely possesses. 

3. Ka-Sha 

At Ka-Sha, clothing isn't just an expression of the handicrafts they incorporate into their collections but also of the muse, the woman of substance. Each piece is crafted in a way that artisanal techniques, old and new, are integrated to create a modern ensemble, rooted in India but as part of a global narrative. 

4. Aroka 

Aroka has Sanskrit roots meaning "light shining through your clothes" because of imperfections. This brand derives its ethos from this thought. Carrying imperfections as humans, as women, should be a way to celebrate what it takes to feel things and the fluid yet structured pieces of Aroka are a reflection of this very belief. 

5. Bodice

From school uniforms to our mother's sarees, the curiosity around the perfect pleat was born early on in our lives. Designer Ruchika Sachdeva and founder of Bodice, took that curiosity out of the bag and devised an entire fashion label around it. The result? A way to appreciate what it means to be a brutally honest woman and do it all in style. 

6. Dhruv Kapoor 

Dhruv Kapoor’s eponymous label is an industry favourite among women for a whole lot of reasons. Exhibit A, his designs infuse masculine power with feminine energy to produce a piece that doesn’t fit into a box created by society. Fearless self-expression and twisted modernity remain the ideology to celebrate what it takes to be a woman who lives life by her own set of rules. 

A woman of substance deserves a wardrobe that goes beyond the ordinary. We bet these Indian fashion labels enjoy the privilege of providing nothing else but that.