In a world where fast fashion has found internet fame and the industrial production of clothing often overshadows handmade heritage, a change is coming. Tucked away in the corner of Northern India, a quiet revival is underway. Across the looms of the Himalayan highlands, endangered weaving traditions are finding new life. Among these is the centuries-old Tibetan knotting technique, a method known for its density, durability, and artistic richness. Today, it’s being brought back from the brink, thanks to a growing collective focus on craftsmanship, sustainability, and cultural preservation.
OBEETEE is playing a peaceful yet powerful role in safeguarding weaving traditions through endangered Tibetan techniques. Touted to be one of the largest and oldest handwoven rug companies in the world, the brand began its journey in the 1920s in Mirzapur. Founded by Oakley, Bowden and Taylor, OBEETEE has gone on to build a global reputation for its high-quality craftsmanship that is renowned in the country and world at large. Back in 1955, Queen Elizabeth II viewed their offerings, while Amitabh Bachchan also took a look at their wares in 1974. Coming to the present, the brand has limited-edition collaborations with Tarun Tahiliani and Abu Jani Sandeep Khosla under its belt and features in the homes of the rich and famous of India's elite. Their new Silk Route Collection is a movement of fine craftsmanship. Rooted in the rare art of Tibetan knotting, it is the result of a 30-day Government-supported artisan training program in Ladakh.
With social responsibility also being part of their core values, OBEETEE has turned its focus to preserve through purpose. Collaborating closely with master weavers across India and the Himalayan belt, the brand is breathing new life into Tibetan knotting techniques. These knots, which are tighter and denser than other methods, create carpets with unmatched resilience and richness, which have a uniquely textured surface that were once common in monasteries and royal residences. They are works of art that take months, sometimes years, to complete. Designers working with these artisans often co-create patterns that blend traditional Tibetan symbols like lotus flowers, clouds, and geometric mandalas with modern patterns to allow these timeless techniques to find a home in contemporary interiors around the world.
As industrial carpets flood the global market, the demand for this time-consuming process dwindled. Now, however, renewed appreciation for slow design and artisanal authenticity is placing these techniques back in the spotlight. It's a pleasure to see ethical sourcing and sustainability finding its way back in the process. Producers are ensuring that raw materials are of the highest quality, and are sustainably harvested while natural dyes are increasingly replacing synthetic ones.
Every woven rug has become more than a decor element; it becomes a symbol of what the future of fashion and interiors can look like when built on principles of care and conscience. Through this quiet but powerful revival, endangered techniques like Tibetan knotting are not only surviving; they’re thriving. It's a message to the world that true luxury lies not in speed or sameness, but in the depth of tradition and the dignity of the hand that weaves.