5 businesses started by royals that go beyond the palace

Across the globe, princes and princesses are no longer relying solely on their royal titles. Instead, many are carving out careers in business, investing in start-ups, championing social causes, and launching brands that reflect their personal passions. From mental health platforms and sustainable fashion labels to luxury travel companies and children's wear, HELLO! India looks at the modern royals who are proving entrepreneurship can be just as much a part of their legacy as their lineage.

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1. BetterUp by Prince Harry

Prince Harry has taken on the role of Chief Impact Officer at BetterUp, a Silicon Valley-based mental health and coaching platform. The company helps individuals unlock greater clarity, purpose, and resilience while supporting organisations through leadership development and workplace coaching. In his role, the Duke of Sussex focuses on raising awareness around mental health, expanding BetterUp's global community, and advancing the company's social impact initiatives.

2. Lightrock by Prince Max von Liechtenstein

Prince Max von Liechtenstein, a member of the Princely Family of Liechtenstein, is the Founder and Chairman of Lightrock, a global private equity firm focused on investing in growth-stage businesses that create positive social and environmental impact. Through its investments across sectors including people, planet, and productivity, the firm has also backed Indian start-ups such as PharmEasy and Dunzo.

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3. PDKF Store by Princess Gauravi Kumari

Princess Gauravi Kumari has extended the work of the Princess Diya Kumari Foundation through PDKF Store, an apparel brand that celebrates Rajasthan's rich textile heritage. Blending traditional prints with contemporary silhouettes, the initiative supports local artisans while creating employment opportunities for women through skill development. The foundation also works towards girls' education and healthcare in local communities.

4. Royal Expeditions by Tikaraj Aishwarya Dev Chandra

Tikaraj Aishwarya Dev Chandra, the 489th head of the ancient Katoch dynasty, co-founded Royal Expeditions, a boutique travel and tour management company. The venture specialises in curated journeys across India, Bhutan, Nepal, and Sri Lanka, offering experiences centred around culture, festivals, wellness, adventure, and regional cuisine while tailoring every itinerary to individual travellers.

5. Marie-Chantal by Crown Princess Marie-Chantal Miller

Marie-Chantal Miller, Crown Princess of Greece, founded her namesake luxury children's wear label, Marie-Chantal, in 2000. Designed in London, the brand is known for its classic British aesthetic, premium fabrics including cashmere and cotton, and heirloom-quality baby clothing, gifts, and accessories that blend timeless elegance with everyday practicality.

Text by Tamanna Jain

Edited by Dayle Pereira-Alemao

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