This Indian perfumery is changing the way fragrances are perceived

We tend to forget that fragrances are more than just a scent. It has the tendency to evoke memories; of people, of places. And in this world of fragrances, some are turning these memories into moments of luxury. The Mad Nose, is one such label to be reckoned with. Born from a deep appreciation for perfumery and a desire to make high-quality scents accessible, The Mad Nose isn’t about exclusivity—instead, it thrives in celebrating individuality. Those who spritz a splash of the fragrance from the collection stand out in a crowd; they’re confident, spontaneous, unique, and unafraid to try something new, even if it makes them different. 

Life is too short to be forgettable; hence, The Mad Nose have meticulously crafted a collection with the finest ingredients. The aim was to blend timeless notes with contemporary twists for everyone to bask in—because why should beautiful fragrances be reserved for just a few? Few moments, few for company—there’s no room for few here.

Whether one prefers a bold fragrance with a mix of oud and amber, like the Rare Oud or something more sophisticated with citrus notes of mandarin like the Mandarin Talkies, boring is never part of the memo. This is why the collection offers a diverse range of fragrances to match every personality. With each bottle marking the gateway to a world of olfactory delight, the range includes four signature scents for undeniably magnetic men, two enchanting fragrances that celebrate femininity and two unisex options because, in this rare case made possible, confidence can be bottled. 

In this new era of perfumery, the brand has made it clear that luxury indeed is shared, and individuality trumps exclusivity. “I never set out to start a perfume brand—I set out to bottle a feeling. The Mad Nose is about breaking the rules of luxury, making fragrance fun, rebellious, and unforgettable—because scent isn’t just something you wear, it’s something you are.” says Pallavi Bhatia, Founder of The Mad Nose and Olfa Originals.

If a fragrance feels fun, maybe slightly chaotic, even lingers in hallways, sparking conversations—you’ve smelled a perfume by The Mad Nose, turning everyday scents into something legendary.