A glimpse of Shah Rukh Khan's empire of elegance

From luxury cars to timeless timepieces, Shah Rukh Khan's refined taste goes beyond his cinematic performances, proving he is Bollywood's true king in every sense of the way
A glimpse of Shah Rukh Khan's empire of elegance
Team HELLO!
Team HELLO!
Lifestyle Desk
01 min ago
Nov 02, 2025, 01:27 PM IST
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In a world where fame often fades, Shah Rukh Khan has built something lasting—brick by brick, frame by frame, and second by second. From palatial homes that span continents to finely tuned machines and entrepreneurial ventures, every item he owns carries a story.

1. A house, or two, fit for a king 

Image Credit: Instagram/@iamsrk

Long before he was the King of Bollywood, SRK was a dreamer in Delhi who once promised his father that he would own “many houses across the world.” Decades later, he kept that promise. His legendary mansion, Mannat, overlooking the Arabian Sea, stands as a ₹200-crore symbol of achievement and belonging—more family home than trophy house. He once said in the interview,“When I bought Mannat, it wasn’t for luxury. It was so my children could have a home where memories would grow.” Beyond India, he owns a luxurious villa on Palm Jumeirah in Dubai, a home in London’s Park Lane, and a serene Alibaug farmhouse that serves as his family’s quiet retreat.

2. A palace on wheels

Image Credit: Instagram/@iamsrk

SRK’s car collection mirrors his cinematic persona—sophisticated, powerful, and timeless. His garage features the Bugatti Veyron, Rolls-Royce Phantom Drophead Coupe, Bentley Continental GT, and BMW 7-Series—each car a blend of design and drama. For him, cars aren’t just speed machines; they’re expressions of identity. Though better known for his luxury cars, Shah Rukh Khan has a modest yet powerful bike collection that reflects his love for speed and freedom. His highly valued BMW S 1000 RR and KTM Duke 200, which he appreciates for their thrill more than show, give his otherwise clean garage a tough edge.

3. Timepieces worth every minute 

Image Credit: Instagram/@iamsrk

Shah Rukh’s fascination with watches began early, shaped by his father’s lessons about time and value. Today, his wristwear collection is like a collector’s dream—Patek Philippe Nautilus 5980/60G, Aquanaut 5650G, and an Audemars Piguet Royal Oak Openworked worth nearly ₹5 crore. His deep appreciation for horology eventually led to a decade-long partnership with TAG Heuer. 

4. All in good sport 

Image Credit: Instagram/@iamsrk

When SRK co-founded the Kolkata Knight Riders (KKR) in 2008, he turned fandom into an empire. Today, the team—part of the larger Knight Riders Group—is valued at over ₹9,000 crore, with offshoots in the Caribbean and the UAE. Under his watch, KKR evolved beyond cricket—it became a brand of faith, fire, and fierce loyalty. For SRK, it’s not business; it’s belief. 

(Also Read: Inside the swankiest Bollywood celebrity mansions of India)

5. A man of all trades

Image Credit: Instagram/@iamsrk

From Red Chillies Entertainment, a powerhouse of production and VFX innovation, to D’YAVOL, his son Aryan’s luxury streetwear and beverage venture, Shah Rukh Khan has built an empire that balances artistry with enterprise. Red Chillies alone has turned into one of Bollywood’s most profitable production houses, symbolising how creativity can scale sustainably. 

It's true, they simply don't make legends like him anymore. 

Text by Tanisha Sawhney 

Edited by Sabrina Mathews