Khushi Kapoor is a true blue Gen Z 'It' girl of our times

When it comes to fashion, Khushi Kapoor doesn’t believe in rules. “If you look good in something and like wearing it, own it. I also believe confidence can elevate any outfit, so do whatever makes you feel good,” she said in an interview early in her career. Today, Khushi is for Gen Z what cousin Sonam Kapoor was for millennials. Clearly, fashion runs in the family (not to forget celebrity stylist Rhea Kapoor and her clothes-horse sister Janhvi). Khushi and Sonam sit on two different ends of the same fashion timeline — while the elder Kapoor girl was instrumental in elevating Bollywood fashion to international standards, making it couture conscious like never before, Khushi makes luxury feel reproducible, trading the fashion intellectualism of the millennial-era Bollywood for the aesthetic fluency of her generation’s style.

Sonam’s was the epitome of editorial spectacle, replete with structured silhouettes and avant-garde styling; Khushi’s is all about digital relatability, steeped in a soft-glam aesthetic that never screams but leaves behind a style sillage. While Sonam continues to command attention with her maximalist fashion, Khushi has embraced the minimal persona, where her look isn’t just about what she wears but by how she wears them. “I think fashion is timeless. I still wear clothes that belonged to my mum [Sridevi] and also borrow from my sister Janhvi’s closet. I believe it’s about how you wear the clothes and not just about the clothes alone,” she had once admitted.

The 25-year-old’s fashion is aspirational yet approachable and social-media friendly, deliberate and camera-conscious but never overproduced. Instead of serving red-carpet looks, this digital era muse seemingly dresses for the algorithm — and for herself. “Personal style is my anchor. On days when I’m nervous or unsure, the right outfit can give me confidence and make me feel like myself again,” she told a tabloid last year. As fashion influence shifts from blockbuster movies to viral reels, and Bollywood baroque gives way to Instagram aesthetics and paparazzi fashion, Khushi has emerged as the poster child of Gen Z fashion. With crop tops, corset-inspired tops, sports bras, baby tees, oversized hoodies, low-rise baggy jeans in vintage-inspired washes, leggings, bodycon and slip dresses, and coordinated separates, her wardrobe leans heavily into trend fluidity and aesthetic consistency.

Even her Indian ethnic wear is reinterpreted through a social media-driven lens, where we see pre-draped sarees, corset and bralette blouses, sculpted lehengas, and body-skimming fits that make these ensembles look visually effortless and modern. Her style — with its neutral and muted palettes, soft textures, minimal accessories, vintage-inspired styling, form-fitting and clean silhouettes, and off-duty vibe — is polished, personalised, and Pinterest coded.

This story was featured in the Vol 1. Issue 9 of HELLO! India. For more exclusive stories, subscribe to the magazine here.