Priyanka Chopra travels through Jaipur's 'gems' in a new documentary

In the rare world of high jewellery, every masterpiece has a story to tell. Each begins with a glint of colour, a texture of light and a stone that whispers its endless possibilities. In the quest for the West to find India's various cultural jewels, jewellery legacy house Bvlgari's latest documentary, A Colorful Gem Journey, was created in collaboration with National Geographic. Set in the vibrant heart of Jaipur, this documentary invites viewers into the deeply intimate bijouterie genesis. The global capital of coloured gemstones is at the helm of the film that takes the viewers on a sumptuous exploration of heritage, artistry and poetic alchemy that transforms these gemstones into icons of modern luxury. 

The documentary is led by Bvlgari's visionary, Jewellery Creative and Gems Buying Director, Lucia Silvestri and narrated by Bollywood's very own Desi Girl and brand ambassador, Priyanka Chopra. It is a love letter to India's enduring legacy and a masterclass in the soulful elegance that defines the jewellery house's world. 

For Bvlgari, the Pink City is a muse, far beyond the scope of being a venue for raw materials. The city exudes a natural synergy with the legacy house's design philosophy, where colour isn't an afterthought; it is the very essence. Silvestri presents Jaipur in a completely new way. We see a city embellished with emeralds, sapphires, tourmalines and rubies. From gemstone sourcing to the finished product, the documentary traverses through each step, highlighting the unsung heroes of the masterpieces often adorned on the necks of the world's most influential names—the Indian karigars. 

 India's spectacularly rich bounty is no stranger to stars like Priyanka Chopra, who shine brighter with these jewels. Priyanka Chopra's presence in the documentary is sensed as a deep feeling of homecoming. It is evident from time to time—from touring the gem bazaars to the grand palaces. As she connects with people in each phase of the creative process, she connects in reverence of India's cultural history and its ability to become avant garde. 

In the evocative documentary, luxury finds its most authentic expression. It is a story not just about Italian craft and creativity but also of the hands and hearts of those who help shape beauty beyond the red carpet; where the journey that begins in the lanes of Jaipur becomes the spark of a masterpiece.