Nike’s first Indian collaboration with NorBlack NorWhite celebrates Indian craftsmanship

It’s a historic day for the Indian fashion industry and the reason for that, is Nike’s very first fashion collaboration with an Indian fashion label. Nike has joined hands with NorBlack NorWhite to create a vibrant collection of apparel, footwear and a cross-body bag which celebrates the rich tradition of Indian culture and craftsmanship. The collaboration is set to converge Nike’s performance and sportswear styles with NorBlack NorWhite’s commitment to Indian craftsmanship to introduce its global audience to the colours, patterns and tradition involved in Indian fashion.

The Nike x NorBlack NorWhite collection emphasises bandhani; which is a centuries-old Indian tie-dye technique that finds vast popularity even today. It includes a hoodie, a tank, cropped T-shirt and two bra options featuring bandhani work, to pair with shorts and tights. The highlight is a Nike x NorBlack NorWhite cross-body bag to complement each outfit. The collection has the Nike Air Max Craze, Motiva, Pegasus 41 and Calm slide for women as well.

Like the collaboration it represents, the Nike x NorBlack NorWhite campaign thrusts the spotlight on Indian sportswomen; wrestler Anshu Malik, sprinter Priya Mohan and cricketers Jemimah Rodrigues and Shafali Verma. On being a face for the campaign, Jemimah said, “What really hits different from other campaigns is that this collaboration is designed right here in India by a local collective that gets our vibe. Wearing Nike that’s laced with Indian culture is a flex. It’s bold, rooted and ours. As a woman in a sport that’s often seen through a male lens, being part of a campaign like this is my way of saying, ‘We’re not just showing up, we’re here to take over, win big and look fab while doing it.’”

Mriga Kapadiya, the brand’s co-founder, said, “This collection shines a light on the rigour, dedication and ancestral knowledge that’s rooted in Indian culture, and we hope each piece inspires women to draw into their own athletic mindset while navigating everyday life in India and around the world.”

Counted as of the most famous sportswear brands in the history of the category, Nike’s track record of collaborations has been nothing short of incredible; featuring the likes of Tiffany, Dior, Off-White and Supreme. With NorBlack NorWhite now among them, they are truly taking Indian craftsmanship to the rest of the world.