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Samantha Ruth Prabhu on slow beauty and how wellness changed her life: “Taking care of my body, inside and out, is non-negotiable”
Across Bollywood, a wellness revolution is well underway. It’s not uncommon to spot celebrities exiting the gym, glistening post their Pilates sessions. Other times, their hottest accessories are viral tumblers and matcha lattes to stay hydrated. Samantha Ruth Prabhu was well ahead of the curve. Having been a wellness advocate and a skincare enthusiast since longer than memory serves, extending her sensibilities to co-found her holistic wellness brand, Secret Alchemist, was a natural course of events. In a chat with HELLO!, Samantha shares how wellness went on to change the course of her life, how she winds down nightly and what distinguishes her brand from every other in the market.
HELLO!: Which are your daily non-negotiable routines?
Samantha Ruth Prabhu: Meditation, a bit of weight training, and journaling are my daily anchors. I try to stay mindful of the products I use and what I eat; it’s all connected. Taking care of my body, inside and out, is non-negotiable for me.
HELLO!: What drew you to join Secret Alchemist as a co–founder?
Samantha Ruth Prabhu: I was drawn to Secret Alchemist because it didn’t feel like a brand; it felt like a way of life. Their philosophy around clean, conscious living aligned so beautifully with my own wellness journey. When I met Ankita and experienced her deep-rooted knowledge of aromatherapy, it felt like a calling. We weren’t just creating products; we were offering rituals that respect both the body and the environment. At the heart of it is slow beauty, which is a belief in caring for yourself from the inside out, with intention, patience, and purpose.
HELLO!: What’s your wind-down ritual after a long day?
Samantha Ruth Prabhu: I stick to a simple ritual that works for me. I either read a book or listen to some music, sometimes with a cup of calming herbal tea. If it’s been a long day, I’ll add some light stretching and breath work. I use Secret Alchemist’s Calm roll-on and Dream blend every night: they’re non-negotiable for me now, and I even travel with them. It’s the little things that help me switch off and wind down right.
HELLO!: What wellness experience has changed your life?
Samantha Ruth Prabhu: Slowing down and tuning into my body was life-changing. I used to power through everything—emotionally and physically—without pausing. But learning to incorporate small rituals like breath work, aromatherapy, and mindful movement completely shifted how I process stress. It made me realise that healing isn’t dramatic; it’s gentle, and it’s daily.
HELLO!: How is Secret Alchemist different from any other brand currently in the market?
Samantha Ruth Prabhu: Because it’s born from intention. Every product is crafted with integrity; from how ingredients are sourced to how they’re blended. There’s a legacy here, a 35‑year foundation built on real healing and word‑of‑mouth trust. We’re not trying to follow trends—we’re going back to the roots, blending ancient knowledge with modern sensibility. Our formulations heal from within and make you feel good inside out, creating rituals that nurture both body and spirit.
HELLO!: What life advice have you received that changed the way you perceived things?
Samantha Ruth Prabhu: One piece of advice that truly shifted my perspective was: Listen to your body, not your schedule.
