Glimpses from HELLO! India's elegant afternoon for the launch of Delhi's first AJIO Luxe store

Delhi’s luxury fashion landscape has a striking new address. Designed as an immersive destination rather than just a retail space, the AJIO Luxe Store at Ambience Mall, Vasant Kunj introduces a thoughtfully curated edit of the world's most coveted designer labels under one roof, bringing international fashion closer to discerning shoppers in the capital. With its elevated interiors and seamless shopping experience, the store adds a fresh dimension to Delhi's evolving luxury retail landscape.

What truly sets the space apart is its extensive portfolio of globally celebrated fashion houses. Shoppers can now explore and purchase coveted collections from brands including Balmain, Elisabetta Franchi, GANNI, Diesel, Fred Perry, Self-Portrait, Marc Jacobs, Michael Kors, Coach, Tory Burch, Vivienne Westwood, Etro, Emporio Armani, Armani Exchange, Moschino, Versace Jeans Couture, Sandro, Maje, Karl Lagerfeld, Zadig & Voltaire, Giuseppe Zanotti, Kate Spade New York, Pinko, Polo Ralph Lauren, Hugo, Boss and several other international luxury labels—all now available to experience and shop in person.

Marking the arrival of the store, HELLO! India hosted an elegant luncheon that brought together some of the capital's most stylish women for an afternoon where fashion, fine dining and effortless glamour converged.

The opening was celebrated with a chic brunch that perfectly reflected the spirit of the new retail destination—modern luxury with a global perspective. Set against a sophisticated backdrop, the event welcomed Delhi's leading tastemakers, socialites, entrepreneurs and fashion enthusiasts, who came together to toast the city's newest luxury shopping experience.

The luncheon echoed the same spirit of refined luxury. Guests spent the afternoon discovering the store's curated offerings, catching up over beautifully plated cuisine and celebrating fashion in an intimate setting that felt equal parts relaxed and aspirational. Conversations naturally flowed from emerging trends and timeless wardrobe investments to the excitement of finally having easier access to many of the world's most sought-after designer brands without leaving the city.

The afternoon also underscored HELLO! India's long-standing association with luxury, fashion and culture, making it the perfect host for an occasion that celebrated style in all its forms. Bringing together an influential guest list with one of the country's most exciting retail launches created an atmosphere that was both intimate and memorable.

From impeccable fashion moments to meaningful conversations and a first look at the city's newest luxury destination, the brunch offered guests an unforgettable introduction to the AJIO Luxe Store.

As Delhi continues to cement its place on the global luxury map, the arrival of this thoughtfully curated retail destination promises to become a defining address for fashion lovers looking to shop the very best of international style—all under one roof.