Less is definitely more for beauty in 2025 with the anti-cosmetic trend

The 'anti-cosmetic' trend appears to be gaining momentum in 2025, much like last year's skinimalism movement — but with a fresh perspective. This trend emphasises cutting back on heavy makeup and focusing instead on enhancing natural beauty through good skincare practices.

While the desire for natural beauty continues to grow, the advancements in aesthetic technology make it clear that achieving flawless skin doesn’t mean avoiding treatments altogether. Instead, the focus has shifted towards achieving ultra-natural results—through skin boosters, botox, fillers, exosomes or semi-permanent makeup.



Minimal yet effective treatments that highlight individual beauty will take center stage—from subtle lip fillers to non-surgical face lifts.



With summer approaching, there will be an increased demand for treatments that improve skin hydration, boost glow, and reduce pigmentation. Treatments like hydrafacial, collagen boosters, Rose Exosomes, and innovative medical facials like the Preime Dermafacial or by brands like iS Clinical and La Fervance; are designed to nourish the skin from within—delivering a naturally radiant and flawless look, with complete skin health.

Text by Dr. Simal Soin

Dr. Simal Soin, Founder & Chief Dermatologist of AAYNA Clinics, is a pioneer in aesthetic dermatology, blending advanced skincare with a natural, results-driven approach.

Edited by Sabrina Mathews