HELLO! India Exclusive: Ranbir Kapoor on his lifestyle brand and the Delhi connect

When it comes to effortless style, Ranbir Kapoor has always embodied the art of simplicity — an approach that now finds its truest expression in his lifestyle brand, ARKS. Following the success of its flagship studio in Mumbai and retail presence in Hyderabad, ARKS has officially arrived in the Capital with its first-ever store at DLF Avenue, Saket, marking a major milestone in the brand’s journey.

Spread across 900 sq. ft., the Delhi store brings the brand’s design ethos to life through a signature palette of red, black and white. Neutral walls and flooring are offset by bold red accents across displays and seating, while sleek black tiles and hardware add a modern edge.

“ARKS has always been deeply personal to me — it’s about creating something timeless, authentic, and rooted in the ethos of quiet confidence,” says Ranbir Kapoor, who has built the brand around his own sense of understated ease. “Opening in Delhi is special because the city has such a strong cultural pulse and style sensibility. With every store, I want people to feel the spirit of ARKS — modern, confident and made with heart.”

For Ranbir, this launch is more than just business expansion; it’s a homecoming of sorts. “Delhi has always been special. My aunt lives here, so we'd visit during winter vacations. My sister also lives here; she’s married here, so Delhi was an obvious choice. I have so many memories here,” he shares, smiling at the nostalgia.

Inside the new ARKS store, the racks reflect Ranbir’s own personal fashion code: clean lines, versatile neutrals, and effortless comfort. “If I had to describe my casual style in three words, it would be a pair of jeans, a white t-shirt, and sneakers,” he says. No surprises then that his favourite pieces from the brand are a reflection of that signature simplicity — “the classic white tee with the red logo, and the low-top white sneakers,” he adds.

When asked to pick between his two favourite accessories, he doesn’t hesitate: “Sneakers, sneakers all the way — sneakerhead for life!”

The actor, known for balancing his off-duty charm with dad duties, also shared how life has changed since fatherhood. Between curating a wardrobe for ARKS and bedtime stories for his daughter Raha, which one’s tougher? “Reading bedtime stories to Raha is the best thing in the world; both things aren’t difficult, actually,” he says with a grin. And what’s one piece he hopes she raids from his wardrobe one day? “I really like the black cap with the red logo — so I hope she picks that,” he adds warmly.

For Abhinav Verma, CEO and Co-Founder of ARKS, this expansion represents a defining moment. “The Delhi store at DLF Avenue captures everything ARKS stands for — premium, modern and meticulously crafted. As we expand beyond Mumbai and Hyderabad, our vision is to offer an elevated brand experience that invites customers to connect more deeply with ARKS,” he says.

The store offers ARKS’ curated range of apparel, accessories, and footwear, staying true to the brand’s minimalist DNA and premium craftsmanship. Each collection is designed for the modern Indian — effortlessly stylish, authentic, and timeless.

And for Ranbir, this is just one dream come true. “I have two dreams — one was to direct a film and the other was to start a lifestyle brand. With ARKS, I’ve been able to achieve one, and now all that’s left is for me to chase that dream of directing someday,” he says with that familiar spark in his eyes.

With its Delhi debut, ARKS opens a new chapter in Ranbir Kapoor’s story, where style, sentiment, and simplicity meet.