Hot Off The HELLO! India Press: International brand debuts and more

India’s luxury and lifestyle landscape is evolving at a rapid pace, with global brands, homegrown labels, and experiential concepts all contributing to its growing appeal. From flagship store openings and international debuts to innovative retail destinations and designer expansions, the market is becoming increasingly dynamic, immersive, and consumer-focused, reflecting the changing aspirations of a new generation of luxury shoppers. HELLO! India dives into the latest from the lifestyle world this month.

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ACROSS INDIA

TATA Starbucks has opened South India's first Starbucks Reserve store in Hyderabad's Jubilee Hills, marking the sixth Reserve location in India. Housed in a restored bungalow, the pet-friendly coffeehouse offers small-lot coffees, artisanal beverages and immersive coffee experiences, alongside an exclusive menu featuring Danish pastries, sourdough toasts and signature zero-proof drinks such as the Jamaican Stardust and Ube Cold Brew.

Tribe Amrapali has been announced as the official jewellery partner for Ramayana. The brand has designed and handcrafted jewellery for the film's expansive cast, translating Indian mythology, symbolism and craftsmanship into a cinematic visual language. The collaboration marks the beginning of a design journey that will extend across the entire Ramayana universe.

Bengaluru-based contemporary art gallery KYNKYNY has expanded to Mumbai with a new space at Horniman Circle. The gallery's inaugural exhibition, The Urban Biome, features works by artists including Krisha Bhuva, Hemanth Kumar Mavuri, Sunil K, N. Divya, Simran Yagyik and Nivedita Shinde, continuing the gallery's long-standing commitment to contemporary Indian art.

Steve Madden's accessible fashion label, Madden NYC, debuted in India earlier this month, with a women's footwear collection available online and through select retailers. Inspired by the energy of New York City, the brand focuses on fashion-forward, easy-to-wear styles designed to celebrate individuality and personal expression.

Royal Enfield has unveiled the first line-up for Himalayan Basecamp 2026, taking place in Leh from September 4 to 6. The gathering will bring together renowned adventurers, rally pioneers, climbers, Special Forces veterans and independent musicians for three days of workshops, exploration and live performances set against the Himalayan landscape.

Peter England has introduced VYBE, a contemporary menswear sub-brand designed for a younger generation seeking relaxed silhouettes and accessible fashion. Featuring everything from shackets and oversized T-shirts to cargos and Korean-fit trousers, the collection is priced below ₹2,000 and is accompanied by VYBE Verified, a music-led campaign featuring independent artists Tricksingh and THE IMBACHI.

P•TAL has opened its first flagship experiential store in Hyderabad's Banjara Hills. Spanning 2,000 sq. ft. across two levels, the space showcases handcrafted brass, copper and kansa products through immersive installations inspired by India's artisanal heritage. Visitors can explore nearly 70 products across cookware, drinkware and gifting categories, alongside bespoke customisation services and interactive storytelling experiences.

Fashion labels AMRTA and FAVORI have launched their concept store, a 700 sq. ft. retail destination built around craftsmanship, storytelling and inclusivity. AMRTA continues its commitment to size-inclusive, made-to-measure fashion with offerings available up to 6XL, while the store reflects the founders' shared vision of creating a space where every product is selected for its craftsmanship and narrative.

From August 19 to 21, 2026, All Things Nice will launch Bombay Cocktail Week, a first-of-its-kind event bringing five of Asia's most celebrated bars to Mumbai. Designed to strengthen ties between India's hospitality industry and leading Asian cocktail destinations, the festival will feature guest shifts, conversations and collaborative experiences with acclaimed bars from Guangzhou, Seoul, Japan, Kuala Lumpur and Singapore.

The dirty martini continues to dominate cocktail culture in 2026, inspiring everything from dedicated martini menus to at-home rituals. Capitalising on the trend, Stranger & Sons Gin has partnered with Kettle Studio to launch Dirty Martini Chips, a new snack flavoured with salt, brine and dill and designed to complement, rather than imitate, the iconic cocktail.

PEKKO has opened its first flagship store at The Registry: Centre for Design in Bengaluru. Co-founded by Ekta Agrawal, Silki Agrawal and Ally Matthan, the brand transforms everyday bodycare into a more intentional ritual through tea-infused formulations, refined fragrances and thoughtfully designed products within a multidisciplinary creative space.

The India International Coffee Festival (IICF) 2027 will begin in Bengaluru from August 21 to 23, bringing together South India's leading baristas for regional preliminary rounds of the country's national coffee championships. Organised by the Specialty Coffee Association of India and the Coffee Board of India, the festival will also feature coffee brands, brewing equipment and educational experiences for both enthusiasts and industry professionals.

Secret has expanded beyond its signature ski gatherings with the launch of Secret Serve Party at Club Med Seychelles. Bringing together 30 carefully selected guests, the four-day, invite-only experience centred on padel while combining sport, wellness, hospitality and community. Founded by Krishan Anand, Secret continues to champion experience-led travel built around shared pursuits rather than destinations alone.

KOKO is partnering with Kyoto's acclaimed cocktail bar, Bee's Knees, for an exclusive two-city takeover in Hyderabad and Mumbai on August 20 and 21, respectively. Led by founder Keisuke Yamamoto, the collaboration will introduce guests to Bee's Knees' signature cocktail programme, reflecting the precision and creativity that have earned the bar a place among Asia's most celebrated drinking destinations.

Nilaya Anthology is bringing French collectible design house Collection Particulière to India, introducing a brand celebrated for its refined furniture, lighting and decorative objects. Founded in Paris in 2014, the design house is known for combining sculptural forms with exceptional craftsmanship, creating contemporary pieces that showcase a rich mix of materials and timeless elegance.

Abu Jani and Sandeep Khosla are celebrating 40 years in fashion with the opening of Mubarak Baug, a new flagship destination in South Mumbai. Housed within the historic Framjee Cawasjee Institute building, the expansive space reflects the design duo's enduring commitment to Indian craftsmanship while bringing together couture, jewellery, ready-to-wear collections and archival creations under one roof.

Courtyard by Marriott has expanded its presence in India with the opening of Courtyard by Marriott Ghaziabad, the brand's first property in the city. Located in Rajnagar Extension, the hotel strengthens Marriott International's footprint in one of the region's fastest-growing urban hubs while introducing the brand's signature hospitality experience to the destination.

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ACROSS THE WORLD

French botanical beauty brand Yves Rocher has officially entered the Indian market through an exclusive partnership with Nykaa. Founded in 1959 in Brittany, France, the brand is known for its plant-based beauty philosophy and its signature "From Seed to Skin" model, which oversees everything from ingredient cultivation to formulation and manufacturing.The launch introduces Indian consumers to one of France's most established botanical beauty houses

éntisi Chocolatier has partnered with Warner Bros. Discovery Global Consumer Products to launch an officially licensed Harry Potter-inspired premium chocolate collection in India. Featuring treats inspired by iconic confectionery from the films, including Chocolate Frogs, Bertie Bott's Every Flavour Chocolates, Hogwarts House Chocolates and the Platform 9¾ Hogwarts Express Bar, the collection combines custom-designed moulds, film-inspired packaging and collectible keepsake cards.

Major League Baseball will bring MLBx, its fast-paced three-on-three baseball competition, to Mumbai for the first time on October 24, 2026, at Mumbai Football Arena. Combining baseball, entertainment and interactive fan experiences, the event will feature MLB Ambassador Suryakumar Yadav alongside former MLB All-Stars Nick Swisher and Adrián González, further strengthening the league's growing presence in India.

ASICS SportStyle has collaborated with VANDYTHEPINK on two special GEL-KAYANO 12.1 colourways that incorporate subtle references to Korean culture. The collaboration marks the first time a Korean brand has integrated Hangul into the GEL-KAYANO line, with details extending across both the footwear and its custom packaging.

MAMONDE enters India through an exclusive partnership with Nykaa, marking the latest chapter in Amorepacific's decade-long collaboration with the beauty retailer. Backed by more than 30 years of floral research, the South Korean skincare brand brings its flower-powered formulations and proprietary Hyper-Flora™ technology to Indian consumers, offering a fresh take on K-beauty that combines science, innovation and botanical ingredients.

Airbnb has opened bookings for Villa Adriana, the coastal Spanish villa featured in JENNIE's latest music video for Less Than a Lover. Located on Spain's Costa Brava, the property gives fans the opportunity to step inside the filming location, explore key elements from the video and experience the Mediterranean setting that served as its backdrop.

The Nautilus Maldives has announced an exclusive artist residency with acclaimed British painter Phoebe Dickinson as part of its Masters for Masters programme. Taking place from October 18 to 21, the residency will feature a series of immersive experiences, including painting masterclasses, beachfront sessions and interactive studio experiences, while highlighting the resort's continued focus on creativity and artistic expression.

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