Hot Off The HELLO! India Press: Immersive experiences, celebrity collaborations and more

The world of luxury and lifestyle is buzzing with fresh energy, and India is right at the centre of it—emerging as one of the most exciting playgrounds for both global icons and homegrown talent. From couture to cosmetics, the period has seen an influx of new store launches, international brand entries, and Indian designers expanding their presence, together shaping a luxury market that is more dynamic, inclusive, and experience-driven than ever before.

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ACROSS INDIA

Carefully built over four years, across levels that trace the original contours of the hillside and its magnificent trees, The Sen is the vision of Nakul Sen. He brings over three decades of success as a fashion industry veteran and his passion for crafting spaces and layered interiors into the realm of experiential luxury hospitality. The Sen is a private sanctuary set amidst the hills in Uttarakhand. Thoughtfully designed as an intimate retreat, it invites guests to immerse themselves in complete seclusion and meaningful connection. The retreat brings together exclusive suites and spaces that invite the forest in, immersive dining rooted in fresh produce, diverse destination activities, and thoughtfully curated set-ups for bespoke gatherings and celebrations. 

L’Atelier 1664, the cultural platform inspired by 1664 Blanc, has partnered with Indian design house Abraham & Thakore for a creative collaboration that blends Parisian lifestyle sensibilities with modern Indian design. Framed as a cultural exchange rather than a conventional brand partnership, the association will explore craftsmanship, taste and contemporary style through curated experiences across fashion, design and culture.

Gap has partnered with GRAMMY-nominated artist Young Miko for a new campaign spotlighting GAPSweats, reimagining her song “WASSUP” through a music-video-style launch. The collaboration celebrates the intersection of music, culture and style, using the energy of Latin music to position the sweats collection as a uniform for creativity, confidence and self-expression.

Contemporary jewellery label Bhavya Ramesh has opened a new store in Delhi's Khan Market, marking its third retail space in India and its first in the capital. Designed by Bhavya Ramesh herself, the store reflects the brand’s sculptural philosophy; exploring the duality of strength and fluidity through an immersive retail environment that moves from cave-like installations to futuristic displays.

Royal Western India Turf Club, in collaboration with Poonawalla Group and The Poona Cartel, is hosting the Zavaray S. Poonawalla Racing Carnival – Bombay Brewout Edition at Mahalaxmi Racecourse to mark the final race day of the season. The event pairs the excitement of horse racing with a curated craft beer festival featuring over 50 brews from breweries across Mumbai and Pune, alongside live music, food pop-ups and a flea market.

Amrapali Museum unveiled its newly opened third floor, introducing a more immersive curatorial experience that expands the museum’s presentation of India’s jewellery and craft heritage. The new level moves beyond adornment to explore artefacts through storytelling, atmospheric design and multi-sensory displays, featuring highlights such as a Chola-inspired Vishnu idol and an intricately crafted Jain silver palanquin from Gujarat.

The independent restaurant from The Oberoi Group, located at the Nita Mukesh Ambani Cultural Centre, Mumbai, Amadeo by Oberoi now introduces an evolved menu shaped by its culinary philosophy The Counter Collection. Drawing inspiration from Japanese, Italian, Chinese and Indian traditions, these diverse influences are brought together through a refined, ingredient-forward approach that prioritises clarity of flavour, balance and elegant expression. Each dish reflects Amadeo’s commitment to craftsmanship and contemporary dining. The menu presents a harmonious selection of global influences like Pan-Asian, Italian and Mediterranean in addition to familiar Indian flavours like chaat and palate favourites. 

The Ethos Foundation is hosting the Arcause Writers Collective – Bengaluru Edition, a two-day writing and documentation workshop on March 23–24, 2026 at RV College of Architecture in Bengaluru. Bringing together architects, students and researchers, the initiative aims to encourage research-led storytelling and expand architectural discourse by focusing on themes such as sustainability, heritage, labour and inclusive design.

In Ahmedabad’s Gulbai Tekra neighbourhood, Ishita Parikh has transformed a restored family home into Bougainvillea, an experiential gallery dedicated to elevating Indian craft from souvenir to collectible art. Housed in her grandmother’s residence, the space reflects Parikh’s personal journey from a decade in bespoke fashion to a process-driven approach that celebrates functional art, heirloom textiles, and immersive craft installations.

In Mumbai’s Breach Candy, FutureMe has unveiled the House of FutureMe, an experiential luxury space designed as a sanctuary for discovery and intimate gatherings. Created by architects Kayzad Shroff and Maria León of SHROFFLEoN, the interior blends restrained architecture, sculptural installations and nature-inspired elements to translate the brand’s philosophy into an immersive environment that celebrates Indian craftsmanship and thoughtful design.

Tata Starbucks has expanded its Starbucks Refreshers™ range in India with the launch of the Valencia Orange Peach Refresher™, a fruit-forward beverage made with green coffee extract. The new addition joins flavours such as Strawberry Açaí Lemonade, Mango Dragonfruit Lemonade and Lychee Raspberry, offering a lighter, lightly caffeinated alternative tailored to evolving consumer preferences.

Urbanrise has launched a new campaign, “Welcome to the Celebrity Life,” for its luxury project Whispers of Sky, featuring designer Gauri Khan and directed by filmmaker Gautham Vasudev Menon. The two-film series presents Khan both as a designer and a celebrity icon, linking her design sensibility with the aspirational lifestyle the project represents.

ACROSS THE WORLD

Puma India has partnered with luxury accessories label Outhouse to launch a limited-edition charm pack for the iconic Puma Speedcat sneaker. The collaboration introduces five detachable charms in mixed metal and enamel, transforming the cult sneaker into a personalised style statement.

Matrix has named global pop group KATSEYE as its new Global Brand Ambassador, marking a new chapter for the professional haircare brand. The partnership launches with the 2026 campaign “Matrix Moves,” celebrating the connection between hair, motion and self-expression through the concept of “Hairography.”

Vercelli has entered India’s retail market with its first flagship store in Juhu, Mumbai, marking the Italian menswear house’s shift toward a direct luxury retail presence in the country. Backed by the textile group Rishab World, the two-level store brings Vercelli’s bespoke tailoring and premium fabric philosophy together in a standalone space.

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