L’OBJET comes to Delhi, and it’s everything you didn’t know you needed

If you’ve walked through The Chanakya recently and noticed a space that feels more like a gallery than a
shop, chances are you’ve stumbled upon L’OBJET. The shelves aren’t overflowing. The music is soft. The
scent in the air, somewhere between smoky woods and something fresh you can’t quite place, pulls you in
before you realise your pace has slowed down.

This is no ordinary boutique. And that’s exactly the point.

L’OBJET, for those unfamiliar, is a luxury design and fragrance brand founded by Elad Yifrach. It’s known
around the world for beautifully crafted home décor, tableware, and fragrance pieces that feel less like things and more like tiny works of art. The kind of objects that don’t just sit on shelves but become part of your everyday rituals. Now, with its first Indian flagship, L’OBJET has landed in a city that already understands the power of detail, craft, and atmosphere. And honestly, the match makes perfect sense.

The boutique itself is small but thoughtfully done. It’s not trying to overwhelm you, it wants you to take your
time. Think velvet textures, soft-toned walls, and lighting that knows exactly what to do. You’ll see
handmade porcelain pieces, gilded candle holders, and fragrance bottles so beautiful you almost don’t want to use them (almost). Every item feels curated, like it belongs in your home, but also in a museum.

The products themselves are everything you’d expect and more. The perfumes are rich and transportive,
think earthy notes, smoky ambers, things that feel lived-in and expensive in the best way. The home
fragrances and hand creams are not loud but deeply luxurious. And yes, the tableware is there too, the kind of pieces that make you want to throw a dinner party just to show them off.

For Elad Yifrach, founder and creative director, L’OBJET, the capital city is the right first anchor to the brand in India, a city he has been visiting time and again over the past 16 years and finds resonance to its vibrancy.

“The opening of our flagship boutique in India is a dream come true for L’OBJET. This city has long been a centre of art and culture, and we are honoured to be a part of its vibrant design scene. It's an exciting new chapter for our brand, and we can't wait to unveil the treasures that await within." said Yifrach

He added, “My deep connection to India spans all layers of my life – from great spiritual journeys to working with incredible craftsmen and discovering its majestic cultural and natural landscape. I return often, and each time I leave more inspired, enriched by the human connections and therefore a deeper connection to myself."

And it’s not just a random drop into the Indian market. The opening is a collaboration with Mr. Samir Modi
and Modi Enterprises, a name that already has a strong history of introducing global luxury brands to India in a way that truly belongs. There’s a clear understanding that Indian shoppers aren’t just looking for
fancy packaging; we want meaning, texture and a story to tell. L’OBJET delivers all of that, minus any fuss. Known for his creative energy and eye for detail, Modi’s connection with the brand was immediate and instinctive.

“L’OBJET’s commitment to craftsmanship and storytelling resonates deeply with the Indian appreciation for design and heritage. Bringing the brand to India felt like a natural extension of our shared value," said Samir Modi, founder, Modi Enterprises. 

One of the most striking things about the boutique is how it feels. You don’t get the usual sterile luxury vibe.
It’s warm, it’s layered, it’s almost like someone’s home, if that someone had impossibly good taste and a love for quiet elegance. The store is undoubtedly beautiful, but the beauty lies beyond its luxe interiors. It brings a celebrated global brand to India that reminds anyone who walks in of something we forget in all the noise; luxury can be quiet and still speak volumes. It can be slow. It can be something you touch every day, not just save for special occasions. Delhi’s luxury scene has seen a lot in recent years, but this feels different. L’OBJET doesn’t demand your attention. It earns it, piece by piece, scent by scent, feeling by feeling.

So next time you’re at The Chanakya, take a moment. Step inside. Breathe it in. You might not leave with a
bag full of things, but you’ll definitely leave wanting to make space in your life for objects that do more than
just sit pretty.

Text by Navvya Nargis

Edited by Sabrina Mathews