Hot Off The HELLO! India Press: Festive collaborations, celebrity faces and more

India’s luxury and lifestyle landscape is evolving at a rapid pace, with global brands, homegrown labels, and experiential concepts all contributing to its growing appeal. From flagship store openings and international debuts to innovative retail destinations and designer expansions, the market is becoming increasingly dynamic, immersive, and consumer-focused, reflecting the changing aspirations of a new generation of luxury shoppers. HELLO! India dives into the latest from the lifestyle world this month.

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ACROSS INDIA

Sharvari is one of Hindi cinema's most exciting young leads, known for moving with equal ease between intimate drama and large-scale franchise cinema. She made her big-screen debut in Bunty Aur Babli 2, winning the Best Female Debut award, before building a diverse body of work across Munjya, Vedaa, Main Vaapas Aaunga and YRF's Alpha. As H&M Beauty’s India ambassador, Sharvari will front the brand’s beauty communication in the market, bringing her unique perspective and personal style to the world of H&M Beauty.

Lakmé Fashion Week in partnership with FDCI, returned to the capital city from 13th – 18th October 2026.This season will bring together some of India’s most celebrated designers, emerging creative talent, industry leaders and thought-provoking conversations that continue to shape the future of fashion in the country.

New Balance City Series took place in Delhi on 27th September 2026 for its inaugural run, a celebration of running, community, and moving forward together. The run celebrated runners of every level and New Balance’s commitment to building a stronger, more connected running culture in the city.

CORD unveiled its Fall-Winter 2026 collection with its debut fashion showcase on 6 October at Kamani Auditorium, New Delhi. The showcase brought together CORD’s enduring love for storytelling, craft and creativity, translating the brand’s design philosophy into an immersive fashion experience.

The ELIE SAAB H&M collaboration is set to launch on October 22. The collection will include a special bridal gown and veil, crafted by Mr Saab to embody the glamour and elegance of his house. Cut in a mermaid shape, with luxurious layers of fabric, a long and dramatic train at the back, and a twisting off-the-shoulder top, it is both sensual and refined, classic and contemporary. Both the construction and surface of the dress are meticulous: it is corseted and comes with a delicate mesh panel with embroidered glass beads and sequins at the back of the corset, adding a moment of sparkle and sheerness. Like all the ELIE SAAB H&M collection pieces, it is an immediate collector’s item, designed with Saab’s signature preciousness and longevity, and intended to be worn, treasured and beloved. 

Ben’s Cookies has opened its seventh Indian store in Kala Ghoda, Mumbai, marking its first entry into South Mumbai. Founded in Oxford in 1983, the British brand is known for its chunky, gooey, freshly baked cookies. The new outlet offers all 13 flavours alongside coffee, ice cream, soft serve and gifting boxes and tins.

BIRKENSTOCK’s premium 1774 line continues to reinterpret the brand’s heritage silhouettes through collaborations with international designers and creative houses. Its latest releases include a second partnership with Seoul-based collective ADERERROR, reimagining the Boston clog, and a collaboration with Italian fashion house ETRO, bringing its artisanal heritage and bold aesthetic to the Boston and Gizeh silhouettes.

Diljit Dosanjh’s RuPay Aura India Tour 2026 is expanding nationwide, with seven cities announced for November and December. The tour begins in Delhi-NCR on November 1, followed by Indore, Ahmedabad, Mumbai, Bengaluru and Lucknow, with Chandigarh dates to be announced.

Bombay Shirt Company has partnered with artist and fashion photographer Rid Burman on What is the Colour of Mumbai?, a capsule inspired by the city’s atmosphere and visual identity. Drawing on four original photographs capturing pre-monsoon skies, the dark ocean at dusk and coastal architecture, the collection translates Mumbai’s textures and colours into fabrics, dye treatments and contemporary silhouettes.

After 17 years of exploring craft, storytelling and contemporary design, Indian label péro has opened pérodise, its first flagship store in New Delhi. The space brings the brand’s distinctive creative universe to life, celebrating its enduring relationship with craftsmanship, imagination and the exchange of ideas.

Samay Raina is returning to the Indian stage with his biggest tour yet, running from November 2026 to April 2027. The comedian has announced shows in Delhi, Jaipur, Hyderabad, Pune, Bengaluru and Mumbai, with more cities to follow. Tickets will be available exclusively through District.

Thomas Scott (India) Limited has been appointed the exclusive licensee for Forever 21 across India, Nepal and Bangladesh under an initial five-year agreement, renewable for another five years. The partnership will see Thomas Scott lead the brand’s design, development and merchandising, with a digital-first strategy focused on engaging younger consumers.

D’YAVOL X Eyewear, founded on Shah Rukh Khan’s creative vision, is entering physical retail for the first time through select Dayal Opticals boutiques in Delhi-NCR, Mumbai and Chandigarh, including Brooke and Carter. Known for clean silhouettes, premium materials and understated luxury, the collection will now allow customers to experience its designs and craftsmanship in person.

ASICS has opened its 150th store in India and its third company-owned, company-operated outlet at Pacific Mall, Mansarovar, Jaipur. Spanning 1,508 square feet, the store features the brand’s global retail concept, with collections across performance running, SportStyle, core performance sports and apparel.

Royal Enfield’s Motoverse 2026 returns to Vagator, Goa, from November 27 to 29, celebrating motorcycling, music and culture. The three-day festival features performances by Farhan Akhtar, Sanjith Hegde, Lifafa, REBLE, MHR & Friends and The Think Floydian, alongside dirt-track racing, stunt shows, creative workshops, curated rides and a marketplace featuring more than 100 motorcycling and lifestyle brands.

Bvlgari has opened its first standalone boutique in Kolkata at Quest Mall, marking its debut in Eastern India and its fourth destination in the country. The 115-square-metre space showcases jewellery, watches, accessories and leather goods, including the Serpenti and Octo collections, alongside India-exclusive creations such as the B.zero1 Kada Bracelet and Bvlgari Mangalsutra.

The Prithvi Festival returns to Juhu from November 1 to 16, 2026, with a programme spanning theatre premieres, live music, dance, screenings and workshops. Bringing together English, Hindi, Marathi and Urdu performances, the festival continues a tradition that began in 1983. Trustee Kunal Kapoor acknowledged the support of the theatre fraternity and audiences in sustaining the festival into its fifth decade.

LXR Hotels & Resorts, Hilton’s luxury collection, has made its debut in India with The Den Bengaluru in Whitefield, marking the brand’s first hotel in the country and its third in Asia. The 226-room property reopens under Hilton management with five dining and social venues, including rooftop restaurant Layla, a spa and wellness facilities, and more than 21,000 square feet of event space. The hotel also introduces two signature experiences: The Pause Program, centred on restorative rituals and relaxation, and Whitefield Unscripted, which invites guests to explore the neighbourhood’s heritage, people and stories.

Grand Hyatt Mumbai Hotel & Residences has introduced The Magic Table, an immersive dining experience by 2Spicy Entertainment GmbH, to India for the first time, beginning this month. Following its international debut at Grand Hyatt Hong Kong, the experience combines culinary artistry, theatrical storytelling and projection technology to transform dining into a multisensory journey. Led by magicians Thommy Ten and Amélie van Tass, it brings each course to life through illusions, interactive visual effects and imaginative storytelling.

Fashion and lifestyle influencer Kritika Khurana, popularly known as That Boho Girl, has launched her jewellery label, Kritika Khurana Jewels, bringing her personal aesthetic to a collection centred on bold designs and distinctive silhouettes. The debut features two edits: Luna, a sculptural silver collection with fluid forms, and Solaris, a contemporary gold collection inspired by Indian design. Together, the collections reflect her vision of versatile statement jewellery that celebrates individuality.

Sir Orrick’s Irish Whiskey has made its debut in India through Mehra Wines Pvt. Ltd. The premium triple-distilled whiskey is matured in carefully selected barrels and finished in bourbon and sherry casks. Its identity centres on Sir Orrick, the Knight of the Barrels, and the philosophy, “Quality is an oath, not a claim,” reflecting its emphasis on craftsmanship and patience.

SEVA Home has collaborated with designer Payal Singhal on a limited-edition festive collection that brings together fashion, interiors and fragrance. Translating three of Singhal’s signature prints into home fragrance pieces paired with bespoke scents, the collaboration explores the intersection of luxury design and sensory experiences.

UK-based face fitness brand FACEGYM is expanding its presence in India through Reliance Retail’s Tira, opening a standalone studio at Jio World Drive, Mumbai. The move is part of a wider expansion strategy that includes dedicated studios and shop-in-shop formats across Mumbai, Hyderabad and Delhi, catering to growing demand for performance-led beauty and wellness experiences.

Staze Beauty has collaborated with actress Rhea Chakraborty to launch Caught Blushin’, a blush inspired by the viral flushed look she sported after appearing on The Traitors. The beauty moment gained traction on social media, with fans and makeup enthusiasts recreating their own versions of the look.

KIKO Milano has opened a new flagship store at Jio World Drive, Mumbai, marking the next phase of its growth in India. Inaugurated by CEO Simone Dominici, the store brings the Italian beauty brand’s extensive make-up portfolio and signature retail experience to the city. The launch also introduces Sparkle Stories, a limited-edition Diwali collection created especially for the Indian festive season.

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ACROSS THE WORLD

Gaurav Gupta opened his first permanent Paris showroom, marking a significant new chapter in the house’s international journey. Located in the heart of Paris’ Golden Triangle, the 300-square-metre showroom is housed within a 1930 building designed by French architect Charles Lemaresquier. The space brings together Indian craftsmanship, artworks and furniture designed by Gaurav, while retaining the architectural character and identity of the building. Paris has been an important part of Gaurav Gupta’s journey for several years. After first presenting during Paris Haute Couture Week, over time, Gaurav’s relationship with the city evolved from presenting during Couture Week to building deeper relationships with clients and the international fashion community, eventually leading to the vision of establishing a permanent home for the house. The opening also marks an important moment for Indian couture on the global stage. With a permanent address in Paris, Gaurav Gupta continues to build on its vision of bringing Indian creativity, craftsmanship and contemporary couture into the global fashion conversation.

Abu Dhabi’s events season is underway, with more than 40 entertainment and cultural experiences scheduled across the emirate through early 2027. Highlights include the Yasalam After-Race Concerts featuring Lewis Capaldi and Alex Warren, alongside performances by Anyma, Tamer Hosny and Tamer Ashour. The calendar also features major international events such as the Formula 1 Etihad Airways Abu Dhabi Grand Prix and Frieze Abu Dhabi.

Katrina Kaif celebrated the first anniversary of her beauty brand Kay Beauty in the UK with a Diwali event at Space NK’s Oxford Circus flagship in London. Co-founded with Nykaa, the brand marked the milestone with a gathering of fans and its UK community, showcasing its signature Diwali Gloss Up look and the new Hydra Luscious Lip Gloss Stain.

Prada has unveiled Prada Galleria, an eight-floor destination inside Milan’s historic Galleria Vittorio Emanuele II, the original home of Fratelli Prada. Bringing together retail, hospitality, art and cultural experiences, the space features expanded Prada Donna and Prada Uomo boutiques, Marchesi 1824, Pradasphere, Studio, Appartamento and Osservatorio Fondazione Prada. Their beauty arm also launched the new Touch Blush through an immersive beauty experience that brought together the signature Prada Touch makeup look, a beauty demo, product discovery and curated moments of indulgence. While it blends like a cream and lasts like a powder, this lightweight, buildable formula melts into skin with up to 12H longwear with no setting needed.

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