HELLO! Exclusive: How Orry became the Internet’s most relatable unrelatable star

You’ll find him at high-profile events, perched beside Bollywood royalty, gracing the front rows of fashion weeks, or at those elusive invite-only soirées that dominate the Page 3 circuit. Both omnipresent and impossible to define—ask 10 people what Orry does, and you’ll likely get 10 different answers. But that’s the charm. Perhaps that’s also the strategy.

“I like to think of myself as the internet’s inside joke,” he tells HELLO!. “The girls who get it—get it. My creative voice? I only have one: playful, flippant and gloriously hollow. I’m not selling skincare. I’m not pushing a podcast. I don’t want your money or your email address. I just live.”

With a social media reach of nearly 2 million users, Orhan Awatramani—better known to the world simply as Orry—has evolved from socialite to digital phenomenon. In an era where attention is currency, Orry doesn’t just participate in the economy, he bends the market.

MASTERING THE MOMENT

Orry’s content blends high fashion, celebrity access and enviable travel in a way that’s intentionally theatrical. His signature handon-chest pose—originally fodder for memes— has since become his digital fingerprint. Whether he’s bestowing blessings on Deepika Padukone’s baby bump or making small talk with Gossip Girl’s Ed Westwick, Orry knows how to command a frame.

Then there are the viral catchphrases. “I’m working on myself.” “I’m a liver.” They read like throwaway lines, but they live rent-free on timelines and in comment sections, capturing the kind of bizarre magnetism that makes a cultural moment.

“Takeaway? Sweetheart, I’m not a TED talk,” he deadpans. “There is no takeaway. The point is that there is no point—and isn’t that beautiful?”

INFLUENCE QUOTIENT

With a global fan following, a social media reach of 2 million and an invite to every elite party there is, Orry is geared up for his Bollywood debut with a Sanjay Leela Bhansali film.

He’s quick to remind you he’s not pushing meaning, only presence. Orry’s Instagram feed is a curated chaos of luxury—Gucci, Balenciaga, Louis Vuitton…—all set against backdrops of private yachts and five-star hotels.

“Obviously the clothes find me,” he says.

“They don’t respect my boundaries or calendar.” That slightly unhinged glamour is precisely what makes him a main character in the digital age. His world isn’t about being relatable; it’s about being unreachable—while somehow still making you feel like you’re in on the joke.

DIGITAL DISRUPTOR

Orry’s influence is undeniable. With a large and highly engaged following, his posts generate conversation, curiosity and commentary at a scale that brands have taken note of. His audience, which skews from early 20s to late 40s, aren’t just watching—they’re reacting, reposting and replicating. His relatability, if you can call it that, lies in how he leans into the surreal. While other influencers try to package authenticity, Orry offers something more disarming: absurd honesty.

“People love to misread me. Twist, project or overthink. And honestly? I support them... If delusion brings you joy, who am I to interfere?”

He is, in essence, a commentary on the very culture that created him. And perhaps that’s why he sticks. While most digital personalities seek to explain their value, Orry never feels the need to justify his existence. He simply is—like a walking meme with a PR team.

WHAT’S NEXT?

In just a few years, Orry has shifted from background plus-one to a digital force with agency. His influence is no longer confined to Instagram; he’s now set to make his acting debut in Sanjay Leela Bhansali’s Love and War, releasing in March 2026, with Ranbir Kapoor, Alia Bhatt and Vicky Kaushal.

And as for the next evolution? “Sure—you heard it here first,” he says. “I’m launching my first namesake fragrance next month. It’s called Fake News. I hope you enjoy it.” 

He may be tongue-in-cheek, but the impact is real. His ascent is a case study in the power of persona, how a blend of camp, chaos and curated confidence can rewrite the rules of influence.

When asked what he’s most looking forward to next, his answer is, predictably, unpredictable: “New phone case; new me.”

So, is he the main character? The bestdressed guest? Or simply the moment? According to Orry, “I’m everything, everywhere all at once.”

Perhaps that’s what makes him unforgettable.