Ananya Panday becomes Chanel’s first Indian brand ambassador

Bollywood star Ananya Panday is making Chanel headquarters work overtime and for good reason. In a historic first, Chanel has named the young star as the first Indian ambassador to be the face of the iconic legacy label. The revered French luxury house is known for its timeless elegance and legacy of innovation. This monumental association isn't just big for the Bollywood actress but also India by putting the country's best interests in fashion on a newly minted pedestal. 

The news was announced by Business of Fashion, the global fashion and luxury platform. They quoted, “Ananya characterises a generation of evolving tastes and fiercely independent identities who navigate the world with their curiosities.” Chanel exclusively told BoF ”Her values resonate with Chanel making her the perfect choice to represent the house.” 

The celebrity's beliefs align with the brand's ethos and vice versa, blending into a collaboration of a lifetime for the star and the brand. According to Panday, the brand embodies “The essence of personal liberation, empowering one to boldly embrace their individuality with timeless elegance” 

Ananya Panday's appointment as the brand's first Indian ambassador comes soon after her graceful appearance at the Paris Fashion Week, where she represented the legacy house with her poised yet vivacious presence. In recent times, her style narrative of effortlessly blending the brand's classic and timeless pieces with her young and preppy persona has been evident on her social media platforms and behind-the-scenes glimpses on and off duty. 

This news comes at a pivotal time for India's emerging position in the fashion world. With international luxury brands turning to the country's most influential names, Ananya Panday's addition to this list further widens the spectrum of India's potential and influences. 

It will be refreshing to see a signature mix of classic femininity from the legacy house and Ananya Panday’s youthful flair as a stylish consequence of this collaboration, where the fashion world will witness this exciting new phase in fashion history.

Sources: Business of Fashion