Hot Off The HELLO! India Rack: What’s new in the world of fashion and beauty

As a new season unfolds, brands across fashion, beauty and lifestyle are introducing collections that balance craftsmanship, innovation and everyday wearability. From couture inspired by Indian heritage to global fashion debuts, skincare innovations and beauty essentials, HELLO! India picks the latest launches that offer plenty to discover for the months ahead.

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ACROSS THE WORLDS OF FASHION AND BEAUTY

Lacoste's latest menswear collection arrives at Galeries Lafayette Mumbai, blending the brand's sporting heritage with elevated everyday dressing. Signature polos, lightweight outerwear, tailored shorts and versatile separates offer effortless style for work and weekends alike.

Ohria Ayurveda expands its skincare offering with India's first Ghee Collagen Sleeping Mask. Inspired by the Ayurvedic ritual of Shata Dhauta Ghrita, the overnight gel-ghee hybrid combines 100-times washed ghee with advanced actives to deeply hydrate, strengthen the skin barrier and support overnight repair for radiant-looking skin.

Clinique revives one of its most recognisable franchises with the return of the Chubby Stick collection in India. The range includes multi-use lip, cheek, contour and highlighting sticks designed to deliver easy, buildable colour in dermatologist-developed, fragrance-free formulas suitable for sensitive skin.

The Bear House introduces Elevated, a premium menswear collection built around timeless style and understated sophistication. Featuring refined polos, shirts and T-shirts crafted from premium fabrics with clean silhouettes and thoughtful detailing, the collection celebrates intentional dressing, quiet confidence and versatile wardrobe essentials designed to transcend seasons and passing trends.

Sephora Collection expands its makeup offering in India with a new lineup of complexion, lip and eye essentials. High-shine glosses, precision liners and soft-focus complexion products combine expressive colour with easy-to-use formulas designed for everyday beauty.

Forever New introduces Power & Poise, a sophisticated workwear collection designed for women navigating busy days with ease. Crisp tailoring, polished separates and timeless silhouettes create a wardrobe that transitions seamlessly from office meetings to evening plans.

G-SHOCK reimagines its signature camouflage aesthetic with the new Bold Camo series. Featuring gold camouflage detailing across some of the brand's most iconic silhouettes, the collection combines rugged durability with a bold, fashion-forward edge.

Versace unveils its Fall/Winter 2026 campaign, Versace Obsessed: Chapter II, photographed by Steven Meisel. Drawing from the House's rich archives, the campaign revisits its iconic codes of glamour, leather, gold and Medusa motifs while introducing them to a new generation through a cinematic visual narrative.

The Ordinary launches Rice Lipids + Ectoin Microemulsion, an ultra-lightweight moisturiser that delivers deep hydration without the heaviness of traditional creams. Powered by Rice Lipids, Ectoin and Natural Moisturising Factors, the formula supports the skin barrier while tapping into the growing demand for milky, K-Beauty-inspired textures.

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Created as part of adidas Originals' coveted Consortium programme, the release is among the first to spotlight Indian design on one of the brand's most sought-after collaboration platforms. Limited to just 350 individually numbered pairs worldwide, the collection reflects a new chapter for Indian sneaker culture, bringing together global sneaker design with distinctly Indian craftsmanship and cultural inspiration. Inspired by the idea that celebration in India is woven into everyday life rather than reserved for special occasions, the sneaker draws from symbols and craft traditions that have shaped the country's visual identity for generations. A peacock motif, inspired by India's national bird, spans the upper, insole and translucent outsole, while intricate vine patterns reference traditional textiles, festive embroidery and the intricate detailing found in centuries-old havelis. The Superstar's signature shell toe remains intact, complemented by gold lace locks, jewellery-inspired aglets and gold foil branding. Accents of red and blue complete the design, drawing from colours traditionally associated with prosperity, purity and celebration.

Sephora Collection introduces its latest makeup lineup in India, bringing together innovative textures, expressive colour and easy-to-use formulas across lips, eyes and complexion. Designed to make everyday beauty effortless, the collection features high-shine glosses, precision liners and soft-focus complexion essentials that deliver impactful results while encouraging endless experimentation.

Following the success of BARADARI, Abhinav Mishra unveils CRIMSON by Abhinav Mishra, a new bridal capsule that extends the designer’s celebration of love, community and togetherness through an evocative colour story inspired by the Rangoon flower. A celebration of India’s rich craft heritage, CRIMSON blends the beauty of Rangoon blooms, Kalamkari and Bandhani into a contemporary vision for the modern bride. Inspired by the Rangoon flower’s extraordinary transformation from pristine white to blush pink before blooming into a deep crimson, the collection embraces its final bloom as both its emotional and visual starting point. Long associated with love, celebration and romance, crimson becomes the defining colour story of the capsule, lending warmth, passion and timeless elegance to every silhouette.

Mile Collective adds fresh energy to its activewear lineup with Colour Colour Which Colour?, a playful colour-focused collection inspired by childhood paper fortune tellers. Bright new shades and versatile silhouettes celebrate movement, self-expression and activewear designed to transition effortlessly through everyday life.

Maybelline New York introduces the Lifter Gel Lip Oil-in-Gel, a hybrid formula that combines the nourishment of a lip oil with the shine of a gloss. Infused with Passionfruit Oil and Hyaluronic Acid, it delivers long-lasting hydration, mirror-like shine and comfortable wear in a lightweight texture.

XYXX enters a new category with Sculpt, its first collection of men's shapewear vests. Designed to provide support, comfort and confidence beneath everyday clothing, the launch aims to normalise shapewear as a practical wardrobe essential for men.

CHARLES & KEITH introduces its Fall-Winter 2026 collection starring Brand Ambassador Kim You Jung, presenting a season defined by refined silhouettes and effortless versatility. Through a series of cinematic portraits, Kim You Jung embodies the spirit of the collection, bringing to life a modern wardrobe that transitions seamlessly across occasions. Her versatility as a storyteller translates naturally on camera, moving fluidly between the collection's minimalist, feminine and edgier expressions to reveal the many facets of its style personality.

Onitsuka Tiger introduces the ASTRO BOY™ Collection as part of its Autumn/Winter 2026 collection, celebrating one of Japan's most iconic anime and manga creations through the brand's contemporary design language. Bringing together Japanese pop culture, craftsmanship, and modern fashion, the collection pays tribute to the enduring legacy of Astro Boy™ with a bold capsule that blends nostalgia with elevated streetwear. The collection reinterprets the beloved character through original graphics, premium materials, and refined detailing. 

Nicobar continues its Autumn/Winter 2026 journey with Godavari, the next chapter in the brand's year-long exploration of India's rivers. Inspired by the Dakshina Ganga, Godavari celebrates the quiet anticipation that precedes the festive season, drawing from moments of thoughtful gifting, intimate gatherings, and the warmth of preparing for the months ahead.

Mrunalini Rao unveils Hastakala 2026, the label's annual couture collection conceived as a profound celebration of India’s rich textile heritage. A love letter to Indian tradition, the collection blends heritage techniques, including tie-dye, block printing, appliqué, resham, and zardozi embroidery, with contemporary silhouettes designed for the modern bridal trousseau.

Forest Essentials expands its everyday essentials with a new Hand Care Duo comprising an Ayurvedic Hand Wash and Hand Cream. Rooted in the philosophy of Dinacharya, the collection transforms the simple act of hand care into a nourishing daily ritual inspired by traditional Ayurvedic wisdom.

Thomas Scott (India) Limited (TSIL) has signed a long-term licensing agreement with ABG-Dockers LLC, a subsidiary of Authentic Brands Group, to become the exclusive licensee for Dockers in India. In addition to managing the brand's design, manufacturing, retail and e-commerce operations in the country, TSIL has also been appointed a Global Designated Supplier for Dockers' international partner network.

Anita Dongre has unveiled Love All, the first bridal capsule from its Festive Winter 2026 collection, inspired by the tennis court as a symbol of modern love, equality and partnership. Blending signature craftsmanship with regenerative fibres and artisanal techniques, the collection celebrates India's textile heritage through a contemporary lens.

India will host its first-ever Longevity Summit 2026 at Fairmont Mumbai, bringing together over 40 global experts in longevity science, precision health, biohacking and human optimisation. The two-day event will showcase the latest advancements in longevity research while fostering conversations around the future of wellness and healthcare in India.

Nike has launched Nike Hybrid, a new training footwear system designed for athletes who combine running, lifting and functional movement. The range includes the Nike Hybrid Fly for hybrid racing and the Nike Hybrid RN for everyday hybrid training.

AK|OK by Anamika Khanna has launched its first international Resort collection through an exclusive Shop-in-Shop at Selfridges London, marking the brand's global multi-brand retail debut. Featuring relaxed, gender-fluid silhouettes, lightweight fabrics and understated craftsmanship, the collection reflects AK|OK's vision of contemporary Indian design with a global appeal.

Mishru has unveiled IMPRINT, the label's first print-focused collection, marking a new chapter for the brand known for its intricate hand embroidery and couture craftsmanship. Founded by Swapna Anumolu, the collection reinterprets Mishru's signature embroidery-inspired motifs through print, blending contemporary design with the refined craftsmanship that defines the label.

Ada by Mehar was founded by Mehar Toor after she struggled to find occasion wear that felt contemporary, comfortable and designed for wedding guests rather than brides. Inspired by this gap in the market, the label was created to offer modern Indian occasion wear that blends traditional craftsmanship with effortless, wearable silhouettes. Built around the idea of making Indian craft globally relevant, Ada by Mehar combines intricate artisanal techniques with contemporary design, creating occasion wear that feels youthful, versatile and unapologetically modern. 

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