Bar takeovers are swiftly taking over the social scene

India’s nightlife culture is evolving and how, with the concept of bar takeovers redefining the social landscape recently. A new perspective on the regular weekends ordering the usual drinks, this inventive move has drawn curious patrons eager to experience international talent and experimental menus firsthand. These collaborations not only foster creative exchange but also signal a growing sophistication in the country’s party scene. Frida González, a celebrated mixologist known for her inventive approach to craft cocktails, is one of those at the forefront as she brings global flair and artistic precision to every pour. She is also the co-owner of Aruba, Tijuana’s foremost day drink bar in Mexico, which has been awarded the No.22 spot among North America’s 50 Best Bars 2025. In a bar takeover like no other, Frida brought Mexico to Mumbai when she participated in the latest edition of LOYA QISSA x ARUBA, MEXICO; Taj Loya's signature bar takeover series, which recently took place across Bangalore, Mumbai and more. With experience spanning some of the world’s most acclaimed bars, Frida's expertise lies in blending technique with storytelling, which HELLO! India gets a glimpse into with excerpts by seasoned hospitality professional, Jezan Limzerwala.

HELLO! India: Why are bar takeovers becoming increasingly popular in India?

Jezan Limzerwala: Bar takeovers are gaining momentum in India as they offer a fresh, immersive experience which allows Indian audiences to engage with international cocktail cultures, while also giving local bars a chance to showcase innovation and elevate their beverage programs. As Frida puts it, “Every cocktail must serve a purpose, connect to culture, and spark emotion” and bar takeovers are the perfect platform for that kind of storytelling through spirits. 

HELLO! India: In what ways have bar takeovers contributed to the cultural scene?

Jezan Limzerwala: These events are more than just about drinks; they’re cultural exchanges. Frida’s collaboration with LOYA brought the sun-drenched spirit of Baja California to India, merging Mexican cocktail philosophy with Indian culinary heritage. It was a multi-sensory celebration where every sip and bite told a story. This convergence of cultures fosters dialogue, creativity, and a deeper appreciation for global craftsmanship. 

HELLO! India: What kind of convergence does Tijuana see with India?

Jezan Limzerwala: Frida sees a shared love for layered flavours, vibrant hospitality, and storytelling in both Tijuana and India. Aruba, her bar in Tijuana, is rooted in the idea of daytime conviviality, which resonates with India’s own tradition of community-centric dining and celebration. 

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HELLO! India: What do the future of bar takeovers look like in India?

Jezan Limzerwala: With India’s cocktail culture evolving rapidly, Frida believes bar takeovers will become mainstays of urban nightlife. Besides just as events, they will serve as platforms for education, collaboration, and innovation. As more Indian bars gain global recognition, the exchange will become two-way, with Indian mixologists also taking centre stage internationally as well. 

Jezan Limzerwala is a veteran hospitality professional who is the Assistant Vice President of Food & Beverage at IHCL.

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