HELLO! Exclusive: The designer brothers reinventing luxury invitations

Some 25 years ago, Kapil and Sandy Khurana designed invitation cards as a favour for some of their friends’ weddings. Little did they know that this simple gesture would fill a lacuna in the market; one invite at a time. Before they could wrap their head around it, wedding invitations became a regular feature in their lives, and the Delhi-based duo went on to establish the Entertainment Design Company as India’s first couture invitation atelier. 

“Our first card was for a close friend. No budget, no references, no Pinterest!” recalls Sandy. “It was just our imagination and the urge to make something beautiful. That card is still on our mantle, framed like a memory.”

In these two decades, EDC has evolved into a comprehensive design house spanning bespoke invitations, luxury packaging, high-end event designs, and select interior styling. Under Fleur de Lis, their curated gifting brand, they offer a diverse range of detail-driven products, and under EDC’s experiential design arm, they dabble in concept development, spatial styling, and art direction to create immersive and unique experiences. They’ve expanded to major Indian metros and also launched their first international flagship store in Dubai in 2011, to cater to a global audience.

The 'EDC Brothers', as they are known, have also been the creative minds behind the invites of a number of high-profile celebrities. Think Aishwarya and Abhishek Bachchan’s wedding invitation personally signed by Jaya and Amitabh Bachchan. Arpita Khan’s invite was all about florals and made specially for the bride. Lara Dutta and Mahesh Bhupathi’s wedding invitation had a very English look, with vintage roses and a champagne gold cove. Ram Charan and Upasna’s card had an embossing of Lord Hanuman.

The Khuranas give HELLO! a peek into their artistic world, at their art-filled farmhouse in Delhi’s Chhattarpur neighbourhood.  

"Physical invites are tactile and emotional — an experience in themselves" – Sandy Khurana

"Travel, observation, and instinct were our inspirations. They set the tone for our creations"  – Kapil Khurana

Is there one invitation that’s closest to your heart?

Kapil: Honestly, they are all close to our heart. Each design is a new emotion. A new story. A new baby. We work as a team, and every member puts in a piece of themselves into what we do. It’s impossible to pick just one.

You introduced the concept of couture invitations in India. What were your initial few years like?

Sandy: Intense, passionate, unpredictable. It was all word of mouth. Initially, we didn’t advertise. We didn’t even intend to turn it into a business, but the response was overwhelming. And before we knew it, we had a client base that included global industrialists, celebrities, and even royalty.

Back then, what inspired your creative designs?

Kapil: Travel, observation, and instinct were our inspirations; they set the tone for our creations. We never studied design formally, but were always drawn to aesthetics. We would take in everything—materials, colours, culture—and reinterpret them into something personal and fresh for our clients.

You branched out from wedding invitations to curated experiences and more. What led you down this path?

Sandy: We grew organically, thanks to our clients. They trusted our sensibility and kept asking, “Can you design our décor? Can you do our packaging? What about gifting?” So, slowly but surely, we said yes, and built around that and branched out eventually.

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How has the digital world changed what you do, especially with the rise of AI? How do physical invites still hold their charm in this digital world?

Kapil: AI has been a game changer, but it’s only as good as your prompts. We use it to structure and speed up early ideation, but the final output still needs a human touch. Artificial intelligence has made us more efficient but our essence of design is still human.

Sandy: Physical invites are tactile and emotional—an experience in themselves. They create anticipation. That moment of unboxing a beautifully crafted invite? You can’t swipe that away. Yes, digital invites are on the rise, and we still build emotions through videos, but physical ones are still treasured. There’s a market for everybody, and we cater to them all, as long as they are design and quality conscious.

Given how closely you’ve worked with celebrities, could you share some anecdotes that stand out?

Kapil: One defining moment for EDC was before Isha Ambani’s wedding, when I got a call from our colleague saying we were asked to produce a very large quantity of silver gifts. We didn’t even have the setup back then. But I said, “Let’s do it.” We built a silver plant in 48 hours and delivered the order in record time. That moment truly pushed us into building what is now our state of-the-art silver division. Later, while working on Anant and Radhika’s wedding, Nitaji and Isha again asked us to produce a special gifting piece in silver—a travelling God and Goddess set. It was deeply personal, and very well received. We owe that trust to their belief in pushing our boundaries and making us achieve the impossible.

What’s next for EDC?

Kapil: We’re soon launching VINCI at DLF Emporio Mall in Delhi. It’s a fine-dining concept that blends culinary finesse with EDC’s signature aesthetic. Also, Fleur de Lis is entering the retail and online space significantly. We’re introducing new product lines, and elevated packaging and gifting solutions across categories. From accessible hampers to statement silver pieces, we’re excited to open our world to more people at every price point.

"We grew organically, thanks to our clients. They trusted our sensibility" – Sandy Khurana

Photography by Nishant Sharma

Styling by Tongpangnuba Longchari

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