From Jacquemus to Loewe, fashion labels shaping FIFA World Cup 2026 style

At the FIFA World Cup 2026, the journey to the destination might matter almost as much as the kick-off. Luxury houses, streetwear brands, and independent designers are shaping how countries present themselves on football’s biggest stage in North America. From the airport gear worn by football stars to their ensembles for their official portraits, the style choices that lead up to the next 6 weeks of football fever will matter a great deal with the world's most renowned designers and labels stepping onto the pitch to make their national teams shine. Weaving together British streetwear, French minimalism, and Madrid’s quiet luxury in their public appearances, the FIFA World Cup 2026 may have just begun but is already proving that fashion has become an integral part of the game.

(Also Read: Dua Lipa's civil wedding style proves that 'less is more' is the new bridal trend)

1. France X Jacquemus

France embraces a Jacquemus x Nike collaboration that feels playful and avant-garde. For Simon Porte Jacquemus, who grew up in the South of France, football has always been an important part of life as well as a powerful force for unity. The Parisian designer reinterpreted 1990s football nostalgia through a modern lens while incorporating the tricolours of the French flag into Les Bleus’ uniforms.

2. England X Palace Skateboards

The Three Lions have partnered with London streetwear label Palace Skateboards on a special collaboration that brings the brand's unmistakable aesthetic to football culture. Previously too, its founder Lev Tanju incorporated England’s football culture into his designs long before the official collaboration, making this a genuine and thoughtful partnership.

3. Netherlands X Patta

Founded in Amsterdam and deeply rooted in multicultural Dutch youth culture, Patta brings a streetwear perspective that reflects modern Dutch identity far beyond football. It also highlights the country's influence on global sneaker and streetwear culture.

4. Spain x Loewe

As the house celebrates its 180th anniversary, Loewe is marking the milestone through a four-year partnership with Spain’s national football team as the official partner for Spain’s national football teams who will dress the Spanish teams beyond the pitch for tournaments around the world. By dressing La Roja through off-pitch apparel and lifestyle pieces for one of the world’s biggest sporting stages, Loewe further cements its position as a leading Spanish heritage brand.

(Also Read: Decoding The Devil Wears Prada's fashion moments)

5. Canada X NOCTA

With NOCTA, Canadian artist Drake has brought Toronto’s contemporary culture to the uniforms of the Canadian's men's national football team. The collection features bold colours and statement designs that immediately stand out. More than simply dressing a team, the collaboration shines a spotlight on a rising football nation preparing to compete on the world stage.

6. Mexico X Someone Somewhere 

As one of the tournament’s host nations, Mexico is bringing indigenous craftsmanship to the World Cup. Partnering with Someone Somewhere, a social impact label that blends traditional Mexican craftsmanship with modern design, the collaboration highlights community and heritage. Mexico’s approach prioritises authenticity over luxury, ensuring the country’s story is told not only through its performance on the pitch but also through the work of its artisans.

Text by Tamanna Jain

Edited by Dayle Pereira-Alemao

(Also Read: Project Hail Mary’s breakout star is Ryan’s sweater)